In 2008, The San Francisco Foundation (TSFF) and Grants for the Arts/San Francisco Hotel Tax Fund (GFTA) embarked on a four-year funding partnership to encourage systemic and sustainable structural change in the relationships of Bay Area arts organizations to their audiences, supported by the Wallace Foundation.
In its final planned year of activity, The Wallace Foundation Cultural Participation Initiative offered $187,500 for organizations to continue to implement social media experimentations, commissioned a 78 page report detailing best practices of audience engagement, and offered public workshops and community events. Kary Schulman, director of GFTA, and coordinator Rebecca Novick were also joined by TSFF’s new arts and culture program officer, Tere Romo.
- Leveraging Social Media (LSM)– Building on the lessons learned in the pilot year of this program, initiative coordinators once again partnered with Theatre Bay Area and Beth Kanter to present a Master Class and workshops to teach Bay Area arts organizations about using social media. This time around, the initiative was also able to offer $187,500 in implementation funds to workshop attendees.
- April 18, 2011 – Leveraging Social Media Master Class with Beth Kanter, Geoff Livingston, and Devon Smith was a one-day class covered strategies and tactics for arts organizations wishing to learn more about best practices for social media. Click here to read more about the Master Class.
- April – June, 2011 – Leveraging Social Media Workshop Series was an in-depth, two track training opportunity with Beth Kanter for organizations new to social media (Track I) and organizations who had previously attended the NAMP Boot Camp, last year’s LSM workshops, or who exhibited mastery of the basics of social media (Track II). 95 organizations applied to partake in the workshop and 31 organizations were accepted. Beth’s blog captured certain aspects of the workshop including articulating objectives, benchmarking, and a case study of AXIS Dance’s use of Facebook ads.
- 20 organizations were accepted into Track I including ABADA-Capoeira San Francisco, Abhinaya Dance Company, Alternative Theater Ensemble, API Cultural Center, Inc. (Oakland Asian Cultural Center), Black Rock Arts Foundation, Chinese Culture Center of San Francisco, Crowded Fire Theater Company, Cultural Odyssey, Earplay, Katahdin Foundation, Kearny Street Workshop, Meridian Gallery, Playwrights Foundation, Queer Cultural Center, San Francisco Architectural Heritage, San Francisco Early Music Society San Francisco Friends of Chamber Music, San Francisco International Arts Festival, Streetside Stories, and Yerba Buena Arts & Events
- 11 organizations were accepted into Track II including AXIS Dance Company, Bay Area Children’s Theatre, Creativity Explored, Joe Goode Performance Group, Kala Art Institute, San Francisco Gay Men’s Chorus San Francisco Jewish Film Festival,SOMArtsCulturalCenter, Stern Grove Festival, Theatre Bay Area, and World Arts West
- 31 organizations were given grants to continue experimentations with social media. The grant opportunity was also opened to organizations participating in last year’s LSM activities.
- 20 organizations received $2,500 grants including 1stACT Silicon Valley, Abada Capoeira San Francisco Brazilian Cultural Center, Alternative Theater Ensemble, API Cultural Center, Inc. (Oakland Asian Cultural Center), Black Rock Arts Foundation, Chhandam Chitresh Das Dance Company, City Lights Theater Company, Contemporary Jewish Museum, Earplay, Jewish Community Center of San Francisco, Kearny Street Workshop, La Peña Cultural Center, Osher Marin Jewish Community Center, Playwrights Foundation, Queer Cultural Center, San Francisco Architectural Heritage, San Francisco Friends of Chamber Music, Stagebridge, Streetside Stories, and Yerba Buena Arts & Events
- 11 organizations received grants of $10,000 (with an additional value of $2,500 in social media consultant time) including AXIS Dance Company, Bay Area Children’s Theatre, Creativity Explored, Joe Goode Performance Group, Kala Art Institute, San Francisco Gay Men’s Chorus San Francisco Jewish Film Festival,SOMArtsCulturalCenter, Stern Grove Festival, Theatre Bay Area, and World Arts West
- May 17, 2011 – In addition to creating the Making Sense of Audience Engagement report, WolfBrown (an internationally-renowned research firm) also agreed to host The Art of Interviewing, a half-day workshop designed to build interviewing skills amongst arts administrators in the Bay Area. This workshop, hosted by Alan Brownand held at theWarMemorialVeteransBuilding, reviewed protocol for conducting different types of interviews with constituents of arts organizations and offered participants the opportunity to put these skills to the test on each other.
- June 11, 2011 – Adapting the Community Sing Model for Your Community was developed in collaboration with Chorus America as part of their 2011 conference held June 8 – 11, 2011 in San Francisco. This 75-minute workshop, held at the International High School Gymnasium, immediately followed the free event Community Sing with Chanticleer, in which audience members were taught to sing with the Chanticleer ensemble and learned how to produce shimmering harmonies. Building on burgeoning interest in participatory cultural experiences, this workshop offered arts professionals the opportunity to learn how to replicate the Community Singmodel for their own constituencies. Artists and Carnegie Hall educators discussed the mechanics of presentation and shared “how-to” tips for arts organizations interested in developing similar programs. Presenters included:
- October 24, 2011 – Beyond Dynamic Adaptability built upon the success of Dynamic Adaptability (full information available in the Year 3 overview) and experimented with formats for engaging the arts community on a myriad of topics facing individual artists and arts organizations. Unlike previous events under the initiative, Beyond Dynamic Adaptability incorporated artistic performance and interactive experiences into the conference format. To read posts related to Beyond Dynamic Adaptability, click here.