Archive for the 'Leveraging Social Media (LSM)' Category

Year Four in Review

In 2008, The San Francisco Foundation (TSFF) and Grants for the Arts/San Francisco Hotel Tax Fund (GFTA) embarked on a four-year funding partnership to encourage systemic and sustainable structural change in the relationships of Bay Area arts organizations to their audiences, supported by the Wallace Foundation.

In its final planned year of activity, The Wallace Foundation Cultural Participation Initiative offered $187,500 for organizations to continue to implement social media experimentations, commissioned a 78 page report detailing best practices of audience engagement, and offered public workshops and community events. Kary Schulman, director of GFTA, and coordinator Rebecca Novick were also joined by TSFF’s new arts and culture program officer, Tere Romo.

  • Leveraging Social Media (LSM)– Building on the lessons learned in the pilot year of this program, initiative coordinators once again partnered with Theatre Bay Area and Beth Kanter to present a Master Class and workshops to teach Bay Area arts organizations about using social media. This time around, the initiative was also able to offer $187,500 in implementation funds to workshop attendees.
    • April 18, 2011 – Leveraging Social Media Master Class with Beth Kanter, Geoff Livingston, and Devon Smith was a one-day class covered strategies and tactics for arts organizations wishing to learn more about best practices for social media. Click here to read more about the Master Class.
    • April – June, 2011 – Leveraging Social Media Workshop Series was an in-depth, two track training opportunity with Beth Kanter for organizations new to social media (Track I) and organizations who had previously attended the NAMP Boot Camp, last year’s LSM workshops, or who exhibited mastery of the basics of social media (Track II). 95 organizations applied to partake in the workshop and 31 organizations were accepted. Beth’s blog captured certain aspects of the workshop including articulating objectives, benchmarking, and a case study of AXIS Dance’s use of Facebook ads.
      • 20 organizations were accepted into Track I including ABADA-Capoeira San Francisco, Abhinaya Dance Company, Alternative Theater Ensemble, API Cultural Center, Inc. (Oakland Asian Cultural Center), Black Rock Arts Foundation, Chinese Culture Center of San Francisco, Crowded Fire Theater Company, Cultural Odyssey, Earplay, Katahdin Foundation, Kearny Street Workshop, Meridian Gallery, Playwrights Foundation, Queer Cultural Center, San Francisco Architectural Heritage, San Francisco Early Music Society San Francisco Friends of Chamber Music, San Francisco International Arts Festival, Streetside Stories, and Yerba Buena Arts & Events
      • 11 organizations were accepted into Track II including AXIS Dance Company, Bay Area Children’s Theatre, Creativity Explored, Joe Goode Performance Group, Kala Art Institute, San Francisco Gay Men’s Chorus San Francisco Jewish Film Festival,SOMArtsCulturalCenter, Stern Grove Festival, Theatre Bay Area, and World Arts West
    • 31 organizations were given grants to continue experimentations with social media. The grant opportunity was also opened to organizations participating in last year’s LSM activities.
      • 20 organizations received $2,500 grants including 1stACT Silicon Valley, Abada Capoeira San Francisco Brazilian Cultural Center, Alternative Theater Ensemble, API Cultural Center, Inc. (Oakland Asian Cultural Center), Black Rock Arts Foundation, Chhandam Chitresh Das Dance Company, City Lights Theater Company, Contemporary Jewish Museum, Earplay, Jewish Community Center of San Francisco, Kearny Street Workshop, La Peña Cultural Center, Osher Marin Jewish Community Center, Playwrights Foundation, Queer Cultural Center, San Francisco Architectural Heritage, San Francisco Friends of Chamber Music, Stagebridge, Streetside Stories, and Yerba Buena Arts & Events
      • 11 organizations received grants of $10,000 (with an additional value of $2,500 in social media consultant time) including AXIS Dance Company, Bay Area Children’s Theatre, Creativity Explored, Joe Goode Performance Group, Kala Art Institute, San Francisco Gay Men’s Chorus San Francisco Jewish Film Festival,SOMArtsCulturalCenter, Stern Grove Festival, Theatre Bay Area, and World Arts West
  • May 17, 2011 – In addition to creating the Making Sense of Audience Engagement report, WolfBrown (an internationally-renowned research firm) also agreed to host The Art of Interviewing, a half-day workshop designed to build interviewing skills amongst arts administrators in the Bay Area. This workshop, hosted by Alan Brownand held at theWarMemorialVeteransBuilding, reviewed protocol for conducting different types of interviews with constituents of arts organizations and offered participants the opportunity to put these skills to the test on each other.
    • Click here to download a PDF of the handout from the workshop.
    • Click here to download a PDF of the presentation from the workshop.
  • June 11, 2011 – Adapting the Community Sing Model for Your Community was developed in collaboration with Chorus America as part of their 2011 conference held June 8 – 11, 2011 in San Francisco.  This 75-minute workshop, held at the International High School Gymnasium, immediately followed the free event Community Sing with Chanticleer, in which audience members were taught to sing with the Chanticleer ensemble and learned how to produce shimmering harmonies. Building on burgeoning interest in participatory cultural experiences, this workshop offered arts professionals the opportunity to learn how to replicate the Community Singmodel for their own constituencies. Artists and Carnegie Hall educators discussed the mechanics of presentation and shared “how-to” tips for arts organizations interested in developing similar programs. Presenters included:
    • Thomas Cabaniss, host of Community Sing; composer; arts education consultant
    • Matthew Oltman, music director, Chanticleer
    • Sarah Johnson, director, Carnegie Hall’s Weill Music Institute
    • Elizabeth Snodgrass, manager, Community Programs, Carnegie Hall’s Weill Music Institute
  • October 24, 2011 – Beyond Dynamic Adaptability built upon the success of Dynamic Adaptability (full information available in the Year 3 overview) and experimented with formats for engaging the arts community on a myriad of topics facing individual artists and arts organizations. Unlike previous events under the initiative, Beyond Dynamic Adaptability incorporated artistic performance and interactive experiences into the conference format. To read posts related to Beyond Dynamic Adaptability, click here.

Year Three in Review

In 2008, The San Francisco Foundation (TSFF) and Grants for the Arts/San Francisco Hotel Tax Fund (GFTA) embarked on a four-year funding partnership to encourage systemic and sustainable structural change in the relationships of Bay Area arts organizations to their audiences, supported by the Wallace Foundation.

Running on the inertia that the project had developed within its first two years, The Wallace Foundation Cultural Participation Initiative reached new heights in its third year. With the huge success of January’s Beyond Dynamic Adaptability, events and workshops were booking up almost faster than they could be disseminated. This would also be the year, however, with major shifts in leadership in the Initiative. Marcy Hinand Cady of Helicon Collaborative resigned from her position as initiative coordinator to be replaced by independent consultant Rebecca Novick. Additionally, John Killacky, arts and culture program officer at TSFF, left the Foundation and the Bay Area in June. Together, Kary Schulman, director of GFTA, and Rebecca stepped up to take the reins until a permanent program officer was found to fill John’s role.

  • January 28, 2010 – With almost 1,000 attendees and a line up of local and national thinkers from the arts, neuroscience, business, media, and philanthropy, the Dynamic Adaptability conference was designed to explore a myriad of issues pertaining to the arts. The day was filled with deep conversations about how the recession and technology were effecting arts and journalism and what models artists employ to ensure their livelihood (Click here to download a PDF of the speaker bios, click hereto download a PDF of the agenda).
    • Jonah Lehrer, neuroscientist and author of How We Decide and Proust was a Neuroscientist, enthralled the audience with artistic theories that only recently have gained scientific notoriety. Sitting down with Holly Sidford (Helicon Collaborative), he discussed what new research about creativity and the brain suggest for the practices of cultural nonprofits and how understanding the science behind decision-making can help us to better engage audiences. The fact that Lehrer’s book, Proust was a Neuroscientist, was sold out in bookstores across San Francisco and the Bay Area indicated the eagerness of attendees to learn more about the topic.

    Cora Mirikitani discussing artist connectivity with Jaime Cortez, Margaret Jenkins, and Judilee Reed.

    • Judilee Reed, Executive Director of Leveraging Investments in Creativity, presented findings from a study on Bay Area artists and the economic recession (Click here to download a PDF of the survey findings, click hereto download a PDF of Judilee’s speech). Judilee then engaged in a conversation about how artists can strengthen their connections with audiences, communites, and support systems with artists Jaime Cortez and Margaret Jenkins led by Center for Cultural Innovation’s President and CEO, Cora Mirikitani. Both Jaime and Margaret were commissioned to produce essays based on this conversation (Click here to read Jaime’s commission, click here to read Margaret’s commission).
    • Rebecca Ratzkin (WolfBrown) and Marcy Hinand Cady (Helicon Collaborative) presented It’s Not About You…It’s About Them, A Research Report: What Motivates Bay Area Donors to Give to the Arts and Artists based on findings from the Fund For Artists Matching Commissions programs at The San Francisco Foundation and the East Bay Community Foundation. The study details individual giving trends to small- and mid-sized arts organizations and artists as compared to larger institutions and donors to major foundations (Click here to download a PDF of the preliminary research highlights, click here to download a PDF of the report).
    • Diane Sanchez, Director of Grantmaking & Donor Services at the East Bay Community Foundation, moderated a discussion on innovative approaches to engaging communities, audiences, and donors with Perry Chen (KickStarter), James Rucker (Color of Change) and artist Philip Huang. Philip stole the show when, instead of describing how he raised funds for his Matching Commission, he enlisted the audience’s (and artist Michelle Tea‘s) help in fundraising for a new proposed project, Witness the Fitness (video below)

    • Jon Funabiki, professor of journalism at San Francisco State University, led a conversation with Laura Sydell (NPR) and Hugo Morales (Radio Bilingüe) about the implications of demographic and technological changes on arts and cultural organizations and how organizations are adapting to the evolving environment.
  • February 18, 2010 – The arts community joined San Francisco Giants President Patrick J. Gallagher, Kaiser Permanente Executive Vice President Bernard J. Tyson, and San Francisco Convention and Visitors Bureau Arts & Culture Marketing Director Lisa Hasenbalg for Not (Just) Another Arts Marketing Workshopat The San Francisco Foundation and online through a webinar. Attendees heard a variety of new ideas and learned what the worlds of sports, healthcare, and toursim marketing can offer to the arts.
    • Click here to download a PDF version of Lisa Hasenbalg’s presentation about tourism marketing.
    • Click here to download a PDF version of Bernard J. Tyson’s presentation about health marketing.
  • March – June 2010 – Responding to art organizations’ need for clear and effective training in social media, Leveraging Social Media:

    Leveraging Social Media attendees

    Understanding the Strategy and Putting it into Practice gave a select group of twenty-five Bay Area arts organizations the opportunity to learn directly from Beth Kanter, blogger, social media guru, and co-auther of The Networked Nonprofit. Beth taught participants how to develop effective social media strategies and guided them to develop specific “listening and engaging” experiments to learn how to harness social media first-hand. The program was offered free of charge thanks to the support of The Wallace Foundation Cultural Participation Initiative and The William and Flora Hewlett Foundation and was organized by Theatre Bay Area. Participating organizations attended two full day workshops on April 2, and June 11, 2011 at the Contemporary Jewish Museum as well as two interim webinars to check in with Beth about their social media projects. These organizations included:

    1stACT Silicon Valley
    42nd Street Moon
    Active Arts Theatre for Young Audiences
    AXIS Dance Company
    Chhandam Chitresh Das Dance Company
    Cinnabar Theatre
    City Lights Theater Company
    Contemporary Jewish Museum
    Frameline
    Headlands Center for the Arts
    Jewish Community Center of San Francisco
    Joe Goode Performance Group
    La Peña Cultural Center
    Marin Theatre Company
    Opera San Jose
    Osher Marin Jewish Community Center
    San Francisco Gay Men’s Chorus
    San Francisco Girls Chorus
    San Francisco Jewish Film Festival
    San Francisco Performances
    San Francisco Shakespeare Festival
    SFJAZZ
    Shotgun Players
    Youth Movement Records
    Z Space Studio

  • May 16, 2010 – Musicplus: Skill Building for Musicianswas a free seminar held at the James Irvine Conference Center in Oakland, CA that gave musicians and composers a chance to sharpen skills and network with each other. Session topics included emerging technologies to promote and distribute work, hybrid business models and the new economy, new licensing and revenue generation opportunities, regional funding and arts resources, and the basics of home recording. In addition to The Wallace Foundation Cultural Participation Initiative partners TSFF and GFTA, the collaborative event was made possible by the East Bay Community Foundation, Future of Music Coalition, The William and Flora Hewlett Foundation, LINC (Leveraging Investments in Creativity), and The James Irvine Foundation. For more information and to watch archived webcasts of sessions, please click here.
  • June 17, 2010 – What is a Person? was held at the Contemporary Jewish Museum (in conjunction with their LINK program) and featured internet pioneer Jaron Lanier, author of and inventor of the term “virtual reality.” In the workshop, he discussed the implications of new web technologies on education, community, and artistic expression in the 21st century. Please click here to read more and to watch video documentation of Jaron’s lecture.
  • November 12 – 15, 2010 – Twenty five individuals from Bay Area arts organizations were selected to receive scholarships to attend the National Arts Marketing Project Conference in San Jose. This annual conference draws nearly 1,000 of the country’s arts marketing and fundraising professionals and covers a wide-range of marketing topics, including technology, revenue generation, and audience engagement. Featured speakers at the 2010 conference included:
    • Chip Conley, Author of Peak: How Great Companies Get Their Mojo from Maslow; Founder and CEO, Joie de Vivre
    • Chip Heath, Co-Author of Switch: How to Change Things When Change Is Hard and Made to Stick: Why Some Ideas Survive and Others Die
    • Susan Medak, Managing Director, Berkeley Repertory Theatre

To view any PDFs in this post, you will need Adobe Reader. Please visit the Adobe website to download the latest version for free.

Devon Smith explains location based social networks

This is a guest post from Devon Smith, one of the trainers for Leveraging Social Media.

The Wallace Initiative is the major funder of Leveraging Social Media, a program aimed at increasing social media capacity for arts organizations, led by noted non-profit technology expert Beth Kanter. Watch this space as well as Beth’s Blog for more from the 30 organizations participating in the extended program as well as Beth and the other trainers.

Location based social networks bridge the digital world with the physical world: users “check in” to a real world location using their smart phone. These social networks can connect arts organizations with their audiences in new ways, but each has its own strengths, audience niche, and purpose. Google Places is the largest, Yelp has the most active users, Facebook Places drives Facebook Page engagement, and Foursquare effectively uses game mechanics to encourage loyalty. So does your arts organization need a verified profile on every service? Is your audience already talking about your arts organization on these networks? How will smart phone usage inside your venue change the audience’s experience with the art?

The following presentation:

  • Defines what location based social networks are;
  • Compares the differences between the major location based social networks;
  • Provides step-by-step instructions for how to sign up and use each one;
  • Shares results of a 1.5 year study of theatres using Foursquare; and
  • Collects eleven case studies of innovative uses of Foursquare in the arts and beyond.

Beth Kanter on Leveraging Social Media for Arts Organizations

The Wallace Initiative is the major funder of this program aimed at increasing social media capacity for arts organizations, led by noted non-profit technology expert Beth Kanter. Here she shares some insights from the masterclass that kicked off the program. Watch this space as well as Beth’s Blog for more from the 30 organizations participating in the extended program as well as Beth and the other trainers.

Theatre Bay Area, with support from the Wallace Foundation, Grants for the Arts, the San Francisco Foundation, the Hewlett Foundation and the Koret Foundation, launched “Leveraging Social Media: Becoming A Networked Arts Nonprofit,” a peer learning project to build capacity for arts organizations in using social media effectively.

"The people formerly known as the audience" - Jeff Jarvis

Zoetica designed and is delivering the six-month program that kicked off last month with a day-long master class for over 200 representatives of the bay area arts community. I started the morning with a participatory session called “Crawl, Walk, Run, and Fly” that was designed to help arts organizations assess their current level of practice and to unpack the knowledge in the room.

Click Photo for Flickr Photo Attributions

The session included “Living Case Studies,” from people in the audience. For example, the San Francisco Gay Men’s Chorus shared how they were using a new mobile technology, QR Codes, to go green and save on printing costs.

Next on the agenda was a presentation by Geoff Livingston on social media strategy and the results of a benchmarking study of arts organizations by Devon Smith. The afternoon was jammed pack with six mini-workshops on the tactical and practical of how to use social media, including Location-Based Social Networks, Facebook, Twitter, Storytelling, Listening, and Measurement.

The next six months, 30 arts organizations will go through an intensive series of peer sessions, all working on a project that will culminate in sharing lessons learned. It’s a sort of social media lab where participants learn together in public. You can follow along on the wiki where these arts organizations are building social media their strategies and implementing action learning projects.

My background is in the arts, having studied classical flute over 35 years ago before moving into my first job as an arts administrator for a small arts organization. Whenever I get to design and teach workshops for arts organizations, it is always an inspiration.

While “smaller” arts organizations have fewer resources to work with, they have an advantage in embracing social media because their way of working is more agile and they are more willing to experiment. All arts organizations, no matter their budget size, should have a good affinity with social media because getting results is about sparking conversation. What great art doesn’t engage? And, as Joe Goode tweeted, the key to success is for arts organizations is to make their social media as human as their art.

Beth Kanter is a co-founding partner at Zoetica, author of Beth’s Blog, co-author of the Networked Nonprofit, and Visiting Scholar at the David and Lucile Packard Foundation.

Leveraging Social Media: Becoming a Networked Arts Nonprofit

The Wallace Initiative is the major funder of this program aimed at increasing social media capacity for arts organizations, led by noted non-profit technology expert Beth Kanter. Watch this space as well as Beth’s Blog for more from the 30 organizations participating in the extended program as well as Beth and the other trainers.

On Monday, April 18, 2011 at Z Space at Theatre ArtaudTheatre Bay Area, the Wallace Foundation, Grants for the Arts, The San Francisco Foundation, the Hewlett Foundation and the Koret Foundation will host Leveraging Social Media: Becoming a Networked Arts Nonprofit, a comprehensive training, peer learning, and coaching program designed to help Bay Area nonprofit arts organizations create an effective social media strategy and put it into practice to get results. The program objectives include:

  • Understand the basics of designing an effective social media strategy including internal adoption issues, program evolution, and integration overall program and marketing objectives
  • Provide a method to learn about and improve their strategies through thoughtful experiments
  • Help participants understand how to increase audience engagement in program development and promotion
  • Provide a methodology for participants to measure results and analyze return on investment, and providing successful organizations with implementation grants to help make the planned investment a reality

In the spirit of the Wallace Foundation’s dedication to shared insights that arts organizations can use to build and sustain participation in their programs and activities, Leveraging Social Media brings best practices from the non-profit technology sector to the Bay Area arts community.

Leveraging Social Media: Becoming a Networked Arts Nonprofit is a continuation of a program that was launched in 2010 where the same team of funders came together to support Beth Kanter, providing two face-to-face workshops for 25 Bay Area arts organizations.  That program was originated under Marc Vogl’s leadership.  Working with a small group of arts, philanthropic and social media professionals in the fall of 2009, which then included Adam Hirschfelder, Beth Kanter, James G. Leventhal, Clay Lord and Adin Miller, Marc helped formulate this learning opportunity.

As funders committed to the health of the Bay Area’s arts ecosystem we believe strongly that arts organizations ought to have sophisticated conversations about the role social media can play in advancing their missions.  We think it’s vital for arts organizations who want to engage technology to broaden and deepen their relationships with audiences, artists, students, stakeholders and community members to learn from experts and share ideas with their peers — and that’s what the LSM workshops are all about.

Marc Vogl, Program Officer, Performing Arts Program, The William and Flora Hewlett Foundation

Kanter started her first peer-to-peer learning forum for local arts organizations in the spring of 2010 inspired by The Lab Theater, a program to try out contemporary or experimental works before you bring them to the main stage and part peer learning program.

To see more from that program, see how Theatre Bay Area live blogged the event on their old blog space here.

A few spots are left for the upcoming, one-day Master Class in Social Media conducted by Kanter (author of The Networked Nonprofit), and other recognized social media experts: Geoff Livingston and Devon Smith (author of the blog 24 Useable Hours).  You can register here.  The workshop will also be documented in various ways.  Check back here for updates and follow the tweets through the Wallace Foundation Cultural Participation Initiative on Twitter at @WALLArtsSF or using by searching the hashtag #participarts.


ABOUT THE INITIATIVE

In 2008, The San Francisco Foundation (TSFF) and Grants for the Arts/San Francisco Hotel Tax Fund (GFTA) embarked on a four-year funding partnership to encourage systemic and sustainable structural change in the relationships of Bay Area arts organizations to their audiences, supported by the Wallace Foundation. Community offerings during the grant period (2008-2011) included seminars, workshops, large public convenings, implementation grants, development of a regional shared mailing list, and expansion of the SFArts.org website.

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