Archive for the 'Overview of the Initiative' Category

Year Four in Review

In 2008, The San Francisco Foundation (TSFF) and Grants for the Arts/San Francisco Hotel Tax Fund (GFTA) embarked on a four-year funding partnership to encourage systemic and sustainable structural change in the relationships of Bay Area arts organizations to their audiences, supported by the Wallace Foundation.

In its final planned year of activity, The Wallace Foundation Cultural Participation Initiative offered $187,500 for organizations to continue to implement social media experimentations, commissioned a 78 page report detailing best practices of audience engagement, and offered public workshops and community events. Kary Schulman, director of GFTA, and coordinator Rebecca Novick were also joined by TSFF’s new arts and culture program officer, Tere Romo.

  • Leveraging Social Media (LSM)– Building on the lessons learned in the pilot year of this program, initiative coordinators once again partnered with Theatre Bay Area and Beth Kanter to present a Master Class and workshops to teach Bay Area arts organizations about using social media. This time around, the initiative was also able to offer $187,500 in implementation funds to workshop attendees.
    • April 18, 2011 – Leveraging Social Media Master Class with Beth Kanter, Geoff Livingston, and Devon Smith was a one-day class covered strategies and tactics for arts organizations wishing to learn more about best practices for social media. Click here to read more about the Master Class.
    • April – June, 2011 – Leveraging Social Media Workshop Series was an in-depth, two track training opportunity with Beth Kanter for organizations new to social media (Track I) and organizations who had previously attended the NAMP Boot Camp, last year’s LSM workshops, or who exhibited mastery of the basics of social media (Track II). 95 organizations applied to partake in the workshop and 31 organizations were accepted. Beth’s blog captured certain aspects of the workshop including articulating objectives, benchmarking, and a case study of AXIS Dance’s use of Facebook ads.
      • 20 organizations were accepted into Track I including ABADA-Capoeira San Francisco, Abhinaya Dance Company, Alternative Theater Ensemble, API Cultural Center, Inc. (Oakland Asian Cultural Center), Black Rock Arts Foundation, Chinese Culture Center of San Francisco, Crowded Fire Theater Company, Cultural Odyssey, Earplay, Katahdin Foundation, Kearny Street Workshop, Meridian Gallery, Playwrights Foundation, Queer Cultural Center, San Francisco Architectural Heritage, San Francisco Early Music Society San Francisco Friends of Chamber Music, San Francisco International Arts Festival, Streetside Stories, and Yerba Buena Arts & Events
      • 11 organizations were accepted into Track II including AXIS Dance Company, Bay Area Children’s Theatre, Creativity Explored, Joe Goode Performance Group, Kala Art Institute, San Francisco Gay Men’s Chorus San Francisco Jewish Film Festival,SOMArtsCulturalCenter, Stern Grove Festival, Theatre Bay Area, and World Arts West
    • 31 organizations were given grants to continue experimentations with social media. The grant opportunity was also opened to organizations participating in last year’s LSM activities.
      • 20 organizations received $2,500 grants including 1stACT Silicon Valley, Abada Capoeira San Francisco Brazilian Cultural Center, Alternative Theater Ensemble, API Cultural Center, Inc. (Oakland Asian Cultural Center), Black Rock Arts Foundation, Chhandam Chitresh Das Dance Company, City Lights Theater Company, Contemporary Jewish Museum, Earplay, Jewish Community Center of San Francisco, Kearny Street Workshop, La Peña Cultural Center, Osher Marin Jewish Community Center, Playwrights Foundation, Queer Cultural Center, San Francisco Architectural Heritage, San Francisco Friends of Chamber Music, Stagebridge, Streetside Stories, and Yerba Buena Arts & Events
      • 11 organizations received grants of $10,000 (with an additional value of $2,500 in social media consultant time) including AXIS Dance Company, Bay Area Children’s Theatre, Creativity Explored, Joe Goode Performance Group, Kala Art Institute, San Francisco Gay Men’s Chorus San Francisco Jewish Film Festival,SOMArtsCulturalCenter, Stern Grove Festival, Theatre Bay Area, and World Arts West
  • May 17, 2011 – In addition to creating the Making Sense of Audience Engagement report, WolfBrown (an internationally-renowned research firm) also agreed to host The Art of Interviewing, a half-day workshop designed to build interviewing skills amongst arts administrators in the Bay Area. This workshop, hosted by Alan Brownand held at theWarMemorialVeteransBuilding, reviewed protocol for conducting different types of interviews with constituents of arts organizations and offered participants the opportunity to put these skills to the test on each other.
    • Click here to download a PDF of the handout from the workshop.
    • Click here to download a PDF of the presentation from the workshop.
  • June 11, 2011 – Adapting the Community Sing Model for Your Community was developed in collaboration with Chorus America as part of their 2011 conference held June 8 – 11, 2011 in San Francisco.  This 75-minute workshop, held at the International High School Gymnasium, immediately followed the free event Community Sing with Chanticleer, in which audience members were taught to sing with the Chanticleer ensemble and learned how to produce shimmering harmonies. Building on burgeoning interest in participatory cultural experiences, this workshop offered arts professionals the opportunity to learn how to replicate the Community Singmodel for their own constituencies. Artists and Carnegie Hall educators discussed the mechanics of presentation and shared “how-to” tips for arts organizations interested in developing similar programs. Presenters included:
    • Thomas Cabaniss, host of Community Sing; composer; arts education consultant
    • Matthew Oltman, music director, Chanticleer
    • Sarah Johnson, director, Carnegie Hall’s Weill Music Institute
    • Elizabeth Snodgrass, manager, Community Programs, Carnegie Hall’s Weill Music Institute
  • October 24, 2011 – Beyond Dynamic Adaptability built upon the success of Dynamic Adaptability (full information available in the Year 3 overview) and experimented with formats for engaging the arts community on a myriad of topics facing individual artists and arts organizations. Unlike previous events under the initiative, Beyond Dynamic Adaptability incorporated artistic performance and interactive experiences into the conference format. To read posts related to Beyond Dynamic Adaptability, click here.

Wrapping up the Wallace Initiative

After four great years, we’re wrapping up the Bay Area Wallace Initiative.  We hope you’ll continue to find the resources collected on this blog valuable.  If you’re new here, a good place to start is the overviews of each year of the initiative:

You can also search the different categories to find information on our public workshops, research by Alan Brown and others, artist commissions and much more.

We’d like to leave with you with these thoughts  from Kary Schulman of Grants for the Arts, one of the lead partners in this project (adapted from her remarks at the Beyond Dynamic Adaptability conference) :

In this remarkable four year initiative over $6M went to 11 San Francisco organizations who made a commitment to engage more people deeply in the arts. And almost $1.5M came to The San Francisco Foundation and Grants for the Arts to help many more organizations increase attendance and deepen public engagement.

When we started this program almost exactly 4 years ago: late October 2007, there were organizations which had no website, twitter was what birds did, “bloggers” were found late at night in their pajamas in their parents basements, Facebook had been available to the public for less than a year, and was still seen as a college thing,

“Audience development” was the term we all used when what we really meant was no more than “butts in seats” and the most prominent “audience engagement” technique was the after-show audience talk back. Which sent most audience members fleeing into the night.

And oh, incidentally, California had not yet officially been declared “majority minority”—that is a state where no racial, ethnic or cultural group had a majority of the population.

And also almost exactly, four years ago (December 2007 according to the National Bureau of Economic Research) the recession officially began.

But if the economy supplied the lemons, the Wallace Foundation supplied the sugar for our lemonade:

With a focus on new communication technologies and techniques, and on the changed demographics of the Bay Area, over the last four years The Bay Area Wallace grant:

  1. Awarded $50,000 in commissions to over 40 artists
  1. With our partner Theatre Bay Area, jumpstarted and subsidized the Big List, now the largest audience data base in the US.
  1. Developed a comprehensive Bay Area Arts guide calendar apps for iphone and android
  1. Subsidized two major area-wide conferences: Dynamic Adaptability in January 2010, and Beyond Dynamic Adaptability in October 2011.
  1. Created dozens of workshops, panels and hands on trainings on all aspects of engaging audiences reaching hundreds of organizations and thousands of participants
  1. Subsidized dozens of arts workers to attend conferences and professional development activities
  1. And most importantly, regranted almost half a million dollars directly to dozens of organizations through the NAMP boot camp and Leveraging Social Media projects.

The Wallace initiative was about giving you, the arts community, ideas and tools for engaging and entertaining your audiences and inviting them into fuller participation in your work.  The Bay Area arts community is now far better positioned to reach more people, engage them more deeply, and to share these strategies with others, despite the slings and arrows of outrageous recession, than we were in 2007.  We thank Daniel Windham and everyone at the Wallace Foundation for this investment in our community.

Initiative Participants Tell Their Stories

What impact has The Wallace Foundation Cultural Participation Initiative had on Bay Area arts organizations?

Local filmmakers Lyssa Rome and Paul Lancour investigate how direct Wallace Excellence Awards recipients and organizations taking part in various workshop series and regranting opportunities offered through The San Francisco Foundation and Grants for the Arts/San Francisco Hotel Tax Fund have changed as a result of the initiative.

In this 11 minute video we hear from AXIS Dance CompanyCenter for Asian American MediaContemporary Jewish Museum, and San Francisco Gay Men’s Chorus about how they are exploring cultural participation and the impact The Wallace Foundation Cultural Participation Initiative has had on their organizations.

Wallace Cultural Participation Initiative from WallArtsSF on Vimeo.

Year Three in Review

In 2008, The San Francisco Foundation (TSFF) and Grants for the Arts/San Francisco Hotel Tax Fund (GFTA) embarked on a four-year funding partnership to encourage systemic and sustainable structural change in the relationships of Bay Area arts organizations to their audiences, supported by the Wallace Foundation.

Running on the inertia that the project had developed within its first two years, The Wallace Foundation Cultural Participation Initiative reached new heights in its third year. With the huge success of January’s Beyond Dynamic Adaptability, events and workshops were booking up almost faster than they could be disseminated. This would also be the year, however, with major shifts in leadership in the Initiative. Marcy Hinand Cady of Helicon Collaborative resigned from her position as initiative coordinator to be replaced by independent consultant Rebecca Novick. Additionally, John Killacky, arts and culture program officer at TSFF, left the Foundation and the Bay Area in June. Together, Kary Schulman, director of GFTA, and Rebecca stepped up to take the reins until a permanent program officer was found to fill John’s role.

  • January 28, 2010 – With almost 1,000 attendees and a line up of local and national thinkers from the arts, neuroscience, business, media, and philanthropy, the Dynamic Adaptability conference was designed to explore a myriad of issues pertaining to the arts. The day was filled with deep conversations about how the recession and technology were effecting arts and journalism and what models artists employ to ensure their livelihood (Click here to download a PDF of the speaker bios, click hereto download a PDF of the agenda).
    • Jonah Lehrer, neuroscientist and author of How We Decide and Proust was a Neuroscientist, enthralled the audience with artistic theories that only recently have gained scientific notoriety. Sitting down with Holly Sidford (Helicon Collaborative), he discussed what new research about creativity and the brain suggest for the practices of cultural nonprofits and how understanding the science behind decision-making can help us to better engage audiences. The fact that Lehrer’s book, Proust was a Neuroscientist, was sold out in bookstores across San Francisco and the Bay Area indicated the eagerness of attendees to learn more about the topic.

    Cora Mirikitani discussing artist connectivity with Jaime Cortez, Margaret Jenkins, and Judilee Reed.

    • Judilee Reed, Executive Director of Leveraging Investments in Creativity, presented findings from a study on Bay Area artists and the economic recession (Click here to download a PDF of the survey findings, click hereto download a PDF of Judilee’s speech). Judilee then engaged in a conversation about how artists can strengthen their connections with audiences, communites, and support systems with artists Jaime Cortez and Margaret Jenkins led by Center for Cultural Innovation’s President and CEO, Cora Mirikitani. Both Jaime and Margaret were commissioned to produce essays based on this conversation (Click here to read Jaime’s commission, click here to read Margaret’s commission).
    • Rebecca Ratzkin (WolfBrown) and Marcy Hinand Cady (Helicon Collaborative) presented It’s Not About You…It’s About Them, A Research Report: What Motivates Bay Area Donors to Give to the Arts and Artists based on findings from the Fund For Artists Matching Commissions programs at The San Francisco Foundation and the East Bay Community Foundation. The study details individual giving trends to small- and mid-sized arts organizations and artists as compared to larger institutions and donors to major foundations (Click here to download a PDF of the preliminary research highlights, click here to download a PDF of the report).
    • Diane Sanchez, Director of Grantmaking & Donor Services at the East Bay Community Foundation, moderated a discussion on innovative approaches to engaging communities, audiences, and donors with Perry Chen (KickStarter), James Rucker (Color of Change) and artist Philip Huang. Philip stole the show when, instead of describing how he raised funds for his Matching Commission, he enlisted the audience’s (and artist Michelle Tea‘s) help in fundraising for a new proposed project, Witness the Fitness (video below)

    • Jon Funabiki, professor of journalism at San Francisco State University, led a conversation with Laura Sydell (NPR) and Hugo Morales (Radio Bilingüe) about the implications of demographic and technological changes on arts and cultural organizations and how organizations are adapting to the evolving environment.
  • February 18, 2010 – The arts community joined San Francisco Giants President Patrick J. Gallagher, Kaiser Permanente Executive Vice President Bernard J. Tyson, and San Francisco Convention and Visitors Bureau Arts & Culture Marketing Director Lisa Hasenbalg for Not (Just) Another Arts Marketing Workshopat The San Francisco Foundation and online through a webinar. Attendees heard a variety of new ideas and learned what the worlds of sports, healthcare, and toursim marketing can offer to the arts.
    • Click here to download a PDF version of Lisa Hasenbalg’s presentation about tourism marketing.
    • Click here to download a PDF version of Bernard J. Tyson’s presentation about health marketing.
  • March – June 2010 – Responding to art organizations’ need for clear and effective training in social media, Leveraging Social Media:

    Leveraging Social Media attendees

    Understanding the Strategy and Putting it into Practice gave a select group of twenty-five Bay Area arts organizations the opportunity to learn directly from Beth Kanter, blogger, social media guru, and co-auther of The Networked Nonprofit. Beth taught participants how to develop effective social media strategies and guided them to develop specific “listening and engaging” experiments to learn how to harness social media first-hand. The program was offered free of charge thanks to the support of The Wallace Foundation Cultural Participation Initiative and The William and Flora Hewlett Foundation and was organized by Theatre Bay Area. Participating organizations attended two full day workshops on April 2, and June 11, 2011 at the Contemporary Jewish Museum as well as two interim webinars to check in with Beth about their social media projects. These organizations included:

    1stACT Silicon Valley
    42nd Street Moon
    Active Arts Theatre for Young Audiences
    AXIS Dance Company
    Chhandam Chitresh Das Dance Company
    Cinnabar Theatre
    City Lights Theater Company
    Contemporary Jewish Museum
    Frameline
    Headlands Center for the Arts
    Jewish Community Center of San Francisco
    Joe Goode Performance Group
    La Peña Cultural Center
    Marin Theatre Company
    Opera San Jose
    Osher Marin Jewish Community Center
    San Francisco Gay Men’s Chorus
    San Francisco Girls Chorus
    San Francisco Jewish Film Festival
    San Francisco Performances
    San Francisco Shakespeare Festival
    SFJAZZ
    Shotgun Players
    Youth Movement Records
    Z Space Studio

  • May 16, 2010 – Musicplus: Skill Building for Musicianswas a free seminar held at the James Irvine Conference Center in Oakland, CA that gave musicians and composers a chance to sharpen skills and network with each other. Session topics included emerging technologies to promote and distribute work, hybrid business models and the new economy, new licensing and revenue generation opportunities, regional funding and arts resources, and the basics of home recording. In addition to The Wallace Foundation Cultural Participation Initiative partners TSFF and GFTA, the collaborative event was made possible by the East Bay Community Foundation, Future of Music Coalition, The William and Flora Hewlett Foundation, LINC (Leveraging Investments in Creativity), and The James Irvine Foundation. For more information and to watch archived webcasts of sessions, please click here.
  • June 17, 2010 – What is a Person? was held at the Contemporary Jewish Museum (in conjunction with their LINK program) and featured internet pioneer Jaron Lanier, author of and inventor of the term “virtual reality.” In the workshop, he discussed the implications of new web technologies on education, community, and artistic expression in the 21st century. Please click here to read more and to watch video documentation of Jaron’s lecture.
  • November 12 – 15, 2010 – Twenty five individuals from Bay Area arts organizations were selected to receive scholarships to attend the National Arts Marketing Project Conference in San Jose. This annual conference draws nearly 1,000 of the country’s arts marketing and fundraising professionals and covers a wide-range of marketing topics, including technology, revenue generation, and audience engagement. Featured speakers at the 2010 conference included:
    • Chip Conley, Author of Peak: How Great Companies Get Their Mojo from Maslow; Founder and CEO, Joie de Vivre
    • Chip Heath, Co-Author of Switch: How to Change Things When Change Is Hard and Made to Stick: Why Some Ideas Survive and Others Die
    • Susan Medak, Managing Director, Berkeley Repertory Theatre

To view any PDFs in this post, you will need Adobe Reader. Please visit the Adobe website to download the latest version for free.

Year Two in Review

In 2008, The San Francisco Foundation (TSFF) and Grants for the Arts/San Francisco Hotel Tax Fund (GFTA) embarked on a four-year funding partnership to encourage systemic and sustainable structural change in the relationships of Bay Area arts organizations to their audiences, supported by the Wallace Foundation.

With the first year of activities under their belt, leaders of The Wallace Foundation Cultural Participation Initative (former arts and culture program officer at TSFF, John Killacky, director of GFTA, Kary Schulman, and former initiative coordinator Marcy Hinand Cady of Helicon Collaborative) were able to build upon their successes. Like the first year of the initiative, Year Two activities (spanning January 1, 2009 – December 31, 2009) included community convenings and workshops, scholarships, the continued development of the Big List and SFArts.org, and commissions by Bay Area artists and thought leaders.

  • February 12, 2009 – Cultural Connections hosted Serving New Audiences: Wallace Grantees Tell Their Stories at the Contemporary Jewish Museum in San Francisco. Attendees listened to Wallace Excellence Awardees talk about the lessons and themes learned while implementing efforts to reach new audience members through participation.
    • The Center for Asian American Media reviewed their efforts to increase participation at their annual film festival (including the use of social media) and to understand barriers and motivations for attending their programming. Click here to download a PDF of their presentation.
    • The Contemporary Jewish Museum reviewed their efforts to increase and diversify family participation. Click here to download a PDF of their presentation or click here to read an overview of their Wallace Excellence Award.
    • Fine Arts Museums of San Francisco reviewed the engagement techniques employed in their Friday Nights at the de Young program aimed to attract new and diverse audiences to the museum. Click here to download a PDF of their presentation.
    • The San Francisco Girls Chorus reviewed their efforts to be more inclusive of classical music patrons, families with young children, and young women and adults, sharing some of the preliminary results. Click here to download a PDF of their presentation.
  • March 4, 2009 – Art is Essential: Advocacy Training was held at Intersection for the Arts and presented by Arts Forum San Francisco and California Arts Advocates. The workshop detailed the difference between advocacy and lobbying and reviewed options for those looking to become engaged in local efforts. Click here to download a PDF of the presentation.
  • June 30, 2009 – Engaging New Dance Audiences: Wallace Foundation Grantees Tell Their Stories was held at ODC Dance Commons in San Francisco. Similar to the first Wallace Grantees Tell Their Stories event, this one featured Wallace Excellence Awardees but focused in specifically on those organizations working with dance audiences.
    • Alonzo King’s LINES Ballet reviewed their efforts to increase audience diversity, repeat attendance, and awareness of the company. Click here to download a PDF of the handout.
    • ODC Dance detailed the work they’ve done to support audience-building and program participation for their dance company, theater and school by reaching out to their home zip code of 94110 and people 25-45. Click here to download a PDF of their handout.
    • World Arts West reviewed what they expected and learned by expanding festival programming by 33% and engaging current and new audience members. Click here to download a PDF of the handout.
    • Yerba Buena Center for the Arts reviewed the work they’ve done to engage audiences through onsite and online practices. Click here to download a PDF of the handout.
  • July 8 – 11 and August 13 – 16, 2009 – National Arts Marketing Project (NAMP)’s 2009 Bay Area Advanced Marketing Boot Camp was an 8 day marketing boot camp, see Past Event – National Arts Marketing Project (NAMP)’s 2009 Bay Area Advanced Marketing Boot Camp
  • September 9, 2009 ­– Reinventing the Cultural Business for the Attention Economy was held at the Ninth Street Media Arts Building in San Francisco and addressed artistic and cultural organization’s need to focus on how they can make their website and online content more exciting and relevant for an audience with unlimited choice. The workshop was given to an overflowing audience and featured:
  • October 22 & 23, 2009 – Raising the Tide: Collaborative Marketing to Increse Arts Paritipation was a series of workshops held throughout the Bay Area to share stories from member companies of the Bay Area Big List on using the collaborative resource creatively.
    • October 22 – San Francisco Museum of Modern Art
    • October 22 – San Jose Repertory Theatre
    • October 23 – Aurora Theatre, Berkeley
    • October 23 – Cinnabar Theatre, Petaluma

To view any PDFs in this post, you will need Adobe Reader. Please visit the Adobe website to download the latest version for free.

Thoughts from John Killacky

Today, we share at two blog posts by John Killacky, former Program Officer for Arts and Culture at The San Francisco Foundation, one of the initiators of the Wallace Foundation Cultural Participation Initiative in the San Francisco Bay Area, and a deep thinker  much missed in our community.

Written earlier last year, this post on ARTSblog outlines the “Essential Skills for Making the Most of Resources in the Nonprofit Arts, referencing the Dynamic Adaptability convening hosted by the Initiative last year.

And from BlueAvocado.org, John Killacky weighs in on cultural equity funding and other philanthropic trends in his provocative “Regrets of a Former Arts Funder.”

John Killacky is currently the executive director at the Flynn Center for the Performing Arts in Burlington, Vermont.

Coming soon: an interview with John Killacky and Grants for the Arts’ Kary Schulman about the start of the Cultural Participation Initiative in the San Francisco Bay Area.

Year One in Review

In 2008, The San Francisco Foundation (TSFF) and Grants for the Arts/San Francisco Hotel Tax Fund (GFTA) embarked on a four-year funding partnership to encourage systemic and sustainable structural change in the relationships of Bay Area arts organizations to their audiences, supported by the Wallace Foundation.

Leaders of The Wallace Foundation Cultural Participation Initiative (former arts and culture program officer at TSFF, John Killacky, director of GFTA, Kary Schulman, and former initiative coordinator Marcy Hinand Cady of Helicon Collaborative) set an ambitious schedule for the first year of the initiative. Year One activities (spanning December 1, 2007 – December 31, 2008) included community convenings and workshops, scholarships, development of a shared mailing list as well as SFArts.org, and the first Wallace commissions.

To help guide the planning process and to ensure that events and workshops remained relevant to the community, the Wallace Regional Partners committee (comprised of representatives from The San Francisco Foundation, Grants for the Arts/San Francisco Hotel Tax Fund, the East Bay Community Foundation, San Jose Office of Cultural Affairs, Theatre Bay Area, and Helicon Collaborative) was formed to focus on large-scale issues; the Wallace Planning Committee (comprised of executive directors and senior staff of Bay Area arts organizations that serve diverse demographics and/or have particular expertise in technology and its use by nonprofit organizations) was also formed to be involved with the planning of the program’s workshops as well as to act in an overall advisory capacity for the project activities.

Year One included:

  • Dec. 7, 2007 – Wallace Excellence Awardees (WEA) convening
  • March 26 and 27, 2008 – Unlocking the Puzzle: Creating a Marketing Plan
    • Part of the National Arts Marketing Project (NAMP), these three free workshops were led by marketing strategists Julie Peeler and Nancy Hytone Leb over two days in Oakland, San Francisco, and San Jose. Representatives from 114 organizations of various sizes learned how to craft an effective and efficient marketing plan.
    • Attendees were also eligible to apply for a $500 scholarship to a national marketing conference or workshop of their choice.
    • Materials available from these workshops include: Presenter Bios, Blueprint For Building Audiences: How To Write A Marketing Plan, and Choosing and Using Tactics.
  • March – May, 2008 – First round of cultural commissions are solicited from Bay Area artists and cultural leaders including Fred Setterberg, John Santos, Paul S. Flores, Keith Knight, Peggy Weil, Tiffany Shlain, Pia Moriarty, Ph.D., and Joaquin Alvarado. All commission are available on the TSFF website and will be posted throughout this blog’s life. Click here to read the original request for proposals.
  • May 1, 2008 – Big List goes live with 69 (San Francisco-based) participating organizations and 659,216 raw names (approximately 63% appearing on more than one list, resulting in 339, 842 unique names). Click here to read the aggregate data from the first year’s participants (originally released August 2008).
  • Sept. 16, 2008 WEA convening to test world café format
  • Sept. 18, 2008 – Engaging New Audiences: 5 Ways You Can Use Technology to Reach New Patrons
    • This workshop was based on the technology needs of over 400 respondents to an online survey and provided five practical tips on how to use technology to engage new audiences.
  • Oct. 23, 2008 – Get Viral: Using Video and the Social Web to Reach your Community
    • This workshop was held at the East Bay Community Foundation and provided participants with a way to tap into hi-tech marketing and communications tools and resources with the guidance of media experts.
  • Nov. 13, 2008 – Research Now: Know Your Audiences and Empower Your Institution
    • This workshop included an overview of critical demographic trends, free and low-cost research tools, and insight into how to better utilize research in developing new audiences.
  • Dec. 2, 2008 – Continue the Conversation

ABOUT THE INITIATIVE

In 2008, The San Francisco Foundation (TSFF) and Grants for the Arts/San Francisco Hotel Tax Fund (GFTA) embarked on a four-year funding partnership to encourage systemic and sustainable structural change in the relationships of Bay Area arts organizations to their audiences, supported by the Wallace Foundation. Community offerings during the grant period (2008-2011) included seminars, workshops, large public convenings, implementation grants, development of a regional shared mailing list, and expansion of the SFArts.org website.

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