Archive for the 'SFArts.org' Category

Year Two in Review

In 2008, The San Francisco Foundation (TSFF) and Grants for the Arts/San Francisco Hotel Tax Fund (GFTA) embarked on a four-year funding partnership to encourage systemic and sustainable structural change in the relationships of Bay Area arts organizations to their audiences, supported by the Wallace Foundation.

With the first year of activities under their belt, leaders of The Wallace Foundation Cultural Participation Initative (former arts and culture program officer at TSFF, John Killacky, director of GFTA, Kary Schulman, and former initiative coordinator Marcy Hinand Cady of Helicon Collaborative) were able to build upon their successes. Like the first year of the initiative, Year Two activities (spanning January 1, 2009 – December 31, 2009) included community convenings and workshops, scholarships, the continued development of the Big List and SFArts.org, and commissions by Bay Area artists and thought leaders.

  • February 12, 2009 – Cultural Connections hosted Serving New Audiences: Wallace Grantees Tell Their Stories at the Contemporary Jewish Museum in San Francisco. Attendees listened to Wallace Excellence Awardees talk about the lessons and themes learned while implementing efforts to reach new audience members through participation.
    • The Center for Asian American Media reviewed their efforts to increase participation at their annual film festival (including the use of social media) and to understand barriers and motivations for attending their programming. Click here to download a PDF of their presentation.
    • The Contemporary Jewish Museum reviewed their efforts to increase and diversify family participation. Click here to download a PDF of their presentation or click here to read an overview of their Wallace Excellence Award.
    • Fine Arts Museums of San Francisco reviewed the engagement techniques employed in their Friday Nights at the de Young program aimed to attract new and diverse audiences to the museum. Click here to download a PDF of their presentation.
    • The San Francisco Girls Chorus reviewed their efforts to be more inclusive of classical music patrons, families with young children, and young women and adults, sharing some of the preliminary results. Click here to download a PDF of their presentation.
  • March 4, 2009 – Art is Essential: Advocacy Training was held at Intersection for the Arts and presented by Arts Forum San Francisco and California Arts Advocates. The workshop detailed the difference between advocacy and lobbying and reviewed options for those looking to become engaged in local efforts. Click here to download a PDF of the presentation.
  • June 30, 2009 – Engaging New Dance Audiences: Wallace Foundation Grantees Tell Their Stories was held at ODC Dance Commons in San Francisco. Similar to the first Wallace Grantees Tell Their Stories event, this one featured Wallace Excellence Awardees but focused in specifically on those organizations working with dance audiences.
    • Alonzo King’s LINES Ballet reviewed their efforts to increase audience diversity, repeat attendance, and awareness of the company. Click here to download a PDF of the handout.
    • ODC Dance detailed the work they’ve done to support audience-building and program participation for their dance company, theater and school by reaching out to their home zip code of 94110 and people 25-45. Click here to download a PDF of their handout.
    • World Arts West reviewed what they expected and learned by expanding festival programming by 33% and engaging current and new audience members. Click here to download a PDF of the handout.
    • Yerba Buena Center for the Arts reviewed the work they’ve done to engage audiences through onsite and online practices. Click here to download a PDF of the handout.
  • July 8 – 11 and August 13 – 16, 2009 – National Arts Marketing Project (NAMP)’s 2009 Bay Area Advanced Marketing Boot Camp was an 8 day marketing boot camp, see Past Event – National Arts Marketing Project (NAMP)’s 2009 Bay Area Advanced Marketing Boot Camp
  • September 9, 2009 ­– Reinventing the Cultural Business for the Attention Economy was held at the Ninth Street Media Arts Building in San Francisco and addressed artistic and cultural organization’s need to focus on how they can make their website and online content more exciting and relevant for an audience with unlimited choice. The workshop was given to an overflowing audience and featured:
  • October 22 & 23, 2009 – Raising the Tide: Collaborative Marketing to Increse Arts Paritipation was a series of workshops held throughout the Bay Area to share stories from member companies of the Bay Area Big List on using the collaborative resource creatively.
    • October 22 – San Francisco Museum of Modern Art
    • October 22 – San Jose Repertory Theatre
    • October 23 – Aurora Theatre, Berkeley
    • October 23 – Cinnabar Theatre, Petaluma

To view any PDFs in this post, you will need Adobe Reader. Please visit the Adobe website to download the latest version for free.

SFArts.org Revamped

In 2008, The San Francisco Foundation (TSFF) and Grants for the Arts/San Francisco Hotel Tax Fund (GFTA) embarked on a four-year funding partnership to encourage systemic and sustainable structural change in the relationships of Bay Area arts organizations to their audiences, supported by the Wallace Foundation. Community offerings during the grant period (2008-2011) included seminars, workshops, large public convenings, implementation grants,  development of a regional shared mailing list, and expansion of the SFArts.org website.

Since 2000, SFArts.org has been the Bay Area’s leading online arts and entertainment resource, directing hundreds of thousands of visitors and locals to arts events in the city and larger Bay Area. In 2009, with support from the Wallace Initiative and Grants for the Arts, SFArts.org launched a completely revamped website with a customizable user interface. SFArts.org offers its users a powerful search tool, a completely customizable experience, a one-stop resource for events information, insider picks on great arts values, RSS feeds and feature articles about San Francisco arts and artists, all with the ultimate goal of increasing support of and attendance at local arts events.

In 2010, SFArts.org created an online form that allows arts groups to input their own data, which is posted to the SFArts.org site after editorial review. More then 1,400 events and 400 arts organizations have been added to the database from public input. Additionally, SFArts.org entered into a partnership with Bay Citizen, in which the data from SFArts.org populates Bay Citizen’s online arts calendar. SFArts.org has also created apps for the iPhone and Android. The iPhone app has become a major source of traffic to the SFArts.org database. Currently, it has served nearly 155,000 requests for information since it was launched in September 2010. SFArts.org is currently working on a push notification system that will build upon this success.

Despite the proliferation of local online arts calendars, SFArts.org remains the top-ranked site in web searches for San Francisco arts on both Google and Bing. With the launch of its new user-event submission system, concurrent with the Bay Citizen launch, the site has also seen a significant rise in event listings from outside of San Francisco.

Betsy Crabtree is the publisher/editor of SFArts.org and San Francisco Arts Monthly.

Year One in Review

In 2008, The San Francisco Foundation (TSFF) and Grants for the Arts/San Francisco Hotel Tax Fund (GFTA) embarked on a four-year funding partnership to encourage systemic and sustainable structural change in the relationships of Bay Area arts organizations to their audiences, supported by the Wallace Foundation.

Leaders of The Wallace Foundation Cultural Participation Initiative (former arts and culture program officer at TSFF, John Killacky, director of GFTA, Kary Schulman, and former initiative coordinator Marcy Hinand Cady of Helicon Collaborative) set an ambitious schedule for the first year of the initiative. Year One activities (spanning December 1, 2007 – December 31, 2008) included community convenings and workshops, scholarships, development of a shared mailing list as well as SFArts.org, and the first Wallace commissions.

To help guide the planning process and to ensure that events and workshops remained relevant to the community, the Wallace Regional Partners committee (comprised of representatives from The San Francisco Foundation, Grants for the Arts/San Francisco Hotel Tax Fund, the East Bay Community Foundation, San Jose Office of Cultural Affairs, Theatre Bay Area, and Helicon Collaborative) was formed to focus on large-scale issues; the Wallace Planning Committee (comprised of executive directors and senior staff of Bay Area arts organizations that serve diverse demographics and/or have particular expertise in technology and its use by nonprofit organizations) was also formed to be involved with the planning of the program’s workshops as well as to act in an overall advisory capacity for the project activities.

Year One included:

  • Dec. 7, 2007 – Wallace Excellence Awardees (WEA) convening
  • March 26 and 27, 2008 – Unlocking the Puzzle: Creating a Marketing Plan
    • Part of the National Arts Marketing Project (NAMP), these three free workshops were led by marketing strategists Julie Peeler and Nancy Hytone Leb over two days in Oakland, San Francisco, and San Jose. Representatives from 114 organizations of various sizes learned how to craft an effective and efficient marketing plan.
    • Attendees were also eligible to apply for a $500 scholarship to a national marketing conference or workshop of their choice.
    • Materials available from these workshops include: Presenter Bios, Blueprint For Building Audiences: How To Write A Marketing Plan, and Choosing and Using Tactics.
  • March – May, 2008 – First round of cultural commissions are solicited from Bay Area artists and cultural leaders including Fred Setterberg, John Santos, Paul S. Flores, Keith Knight, Peggy Weil, Tiffany Shlain, Pia Moriarty, Ph.D., and Joaquin Alvarado. All commission are available on the TSFF website and will be posted throughout this blog’s life. Click here to read the original request for proposals.
  • May 1, 2008 – Big List goes live with 69 (San Francisco-based) participating organizations and 659,216 raw names (approximately 63% appearing on more than one list, resulting in 339, 842 unique names). Click here to read the aggregate data from the first year’s participants (originally released August 2008).
  • Sept. 16, 2008 WEA convening to test world café format
  • Sept. 18, 2008 – Engaging New Audiences: 5 Ways You Can Use Technology to Reach New Patrons
    • This workshop was based on the technology needs of over 400 respondents to an online survey and provided five practical tips on how to use technology to engage new audiences.
  • Oct. 23, 2008 – Get Viral: Using Video and the Social Web to Reach your Community
    • This workshop was held at the East Bay Community Foundation and provided participants with a way to tap into hi-tech marketing and communications tools and resources with the guidance of media experts.
  • Nov. 13, 2008 – Research Now: Know Your Audiences and Empower Your Institution
    • This workshop included an overview of critical demographic trends, free and low-cost research tools, and insight into how to better utilize research in developing new audiences.
  • Dec. 2, 2008 – Continue the Conversation

ABOUT THE INITIATIVE

In 2008, The San Francisco Foundation (TSFF) and Grants for the Arts/San Francisco Hotel Tax Fund (GFTA) embarked on a four-year funding partnership to encourage systemic and sustainable structural change in the relationships of Bay Area arts organizations to their audiences, supported by the Wallace Foundation. Community offerings during the grant period (2008-2011) included seminars, workshops, large public convenings, implementation grants, development of a regional shared mailing list, and expansion of the SFArts.org website.

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