Cultural Commissions – Jaime Cortez

The Wallace Initiative commissioned working papers/artistic responses from Bay Area artists about deepening, expanding, and diversifying cultural participation, hoping to generate new ideas and spark conversations between regional artists and arts organizations.

In January 2010, The Wallace Foundation Cultural Participation Initiative hosted Dynamic Adaptability, a day-long conference designed to explore changing technologies and demographics and to offer a fresh way of thinking about the future of the arts in the Bay Area.

To continue the conversation about how artists engage their audiences in difficult economic times, visual artist, writer, and artistic consultant, Jaime Cortez (top left) was asked to write a short paper about new media and how artists are using the various platforms to maximize their visibility.

Jaime expands his views on Facebook (“The network that ate the world”) and other new media mentioned at Dynamic Adaptablity when he sits down with two fellow artists and avid social media users, Philip Huang (literary and performance artist, YouTube sensation, and founder of the Home Theater Festival) (top right) and Joël Tan (award-wining editor, writer, visual artist, and community advocate) (bottom right) to interview them on how they’re utilizing the latest technology (and how it is utilizing them). Click here to download a PDF of Facing Facebook.

To view this PDF, you will need Adobe Reader. Please visit the Adobe website to download the latest version for free.


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In 2008, The San Francisco Foundation (TSFF) and Grants for the Arts/San Francisco Hotel Tax Fund (GFTA) embarked on a four-year funding partnership to encourage systemic and sustainable structural change in the relationships of Bay Area arts organizations to their audiences, supported by the Wallace Foundation. Community offerings during the grant period (2008-2011) included seminars, workshops, large public convenings, implementation grants, development of a regional shared mailing list, and expansion of the website.




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