Year Two in Review

In 2008, The San Francisco Foundation (TSFF) and Grants for the Arts/San Francisco Hotel Tax Fund (GFTA) embarked on a four-year funding partnership to encourage systemic and sustainable structural change in the relationships of Bay Area arts organizations to their audiences, supported by the Wallace Foundation.

With the first year of activities under their belt, leaders of The Wallace Foundation Cultural Participation Initative (former arts and culture program officer at TSFF, John Killacky, director of GFTA, Kary Schulman, and former initiative coordinator Marcy Hinand Cady of Helicon Collaborative) were able to build upon their successes. Like the first year of the initiative, Year Two activities (spanning January 1, 2009 – December 31, 2009) included community convenings and workshops, scholarships, the continued development of the Big List and SFArts.org, and commissions by Bay Area artists and thought leaders.

  • February 12, 2009 – Cultural Connections hosted Serving New Audiences: Wallace Grantees Tell Their Stories at the Contemporary Jewish Museum in San Francisco. Attendees listened to Wallace Excellence Awardees talk about the lessons and themes learned while implementing efforts to reach new audience members through participation.
    • The Center for Asian American Media reviewed their efforts to increase participation at their annual film festival (including the use of social media) and to understand barriers and motivations for attending their programming. Click here to download a PDF of their presentation.
    • The Contemporary Jewish Museum reviewed their efforts to increase and diversify family participation. Click here to download a PDF of their presentation or click here to read an overview of their Wallace Excellence Award.
    • Fine Arts Museums of San Francisco reviewed the engagement techniques employed in their Friday Nights at the de Young program aimed to attract new and diverse audiences to the museum. Click here to download a PDF of their presentation.
    • The San Francisco Girls Chorus reviewed their efforts to be more inclusive of classical music patrons, families with young children, and young women and adults, sharing some of the preliminary results. Click here to download a PDF of their presentation.
  • March 4, 2009 – Art is Essential: Advocacy Training was held at Intersection for the Arts and presented by Arts Forum San Francisco and California Arts Advocates. The workshop detailed the difference between advocacy and lobbying and reviewed options for those looking to become engaged in local efforts. Click here to download a PDF of the presentation.
  • June 30, 2009 – Engaging New Dance Audiences: Wallace Foundation Grantees Tell Their Stories was held at ODC Dance Commons in San Francisco. Similar to the first Wallace Grantees Tell Their Stories event, this one featured Wallace Excellence Awardees but focused in specifically on those organizations working with dance audiences.
    • Alonzo King’s LINES Ballet reviewed their efforts to increase audience diversity, repeat attendance, and awareness of the company. Click here to download a PDF of the handout.
    • ODC Dance detailed the work they’ve done to support audience-building and program participation for their dance company, theater and school by reaching out to their home zip code of 94110 and people 25-45. Click here to download a PDF of their handout.
    • World Arts West reviewed what they expected and learned by expanding festival programming by 33% and engaging current and new audience members. Click here to download a PDF of the handout.
    • Yerba Buena Center for the Arts reviewed the work they’ve done to engage audiences through onsite and online practices. Click here to download a PDF of the handout.
  • July 8 – 11 and August 13 – 16, 2009 – National Arts Marketing Project (NAMP)’s 2009 Bay Area Advanced Marketing Boot Camp was an 8 day marketing boot camp, see Past Event – National Arts Marketing Project (NAMP)’s 2009 Bay Area Advanced Marketing Boot Camp
  • September 9, 2009 ­– Reinventing the Cultural Business for the Attention Economy was held at the Ninth Street Media Arts Building in San Francisco and addressed artistic and cultural organization’s need to focus on how they can make their website and online content more exciting and relevant for an audience with unlimited choice. The workshop was given to an overflowing audience and featured:
  • October 22 & 23, 2009 – Raising the Tide: Collaborative Marketing to Increse Arts Paritipation was a series of workshops held throughout the Bay Area to share stories from member companies of the Bay Area Big List on using the collaborative resource creatively.
    • October 22 – San Francisco Museum of Modern Art
    • October 22 – San Jose Repertory Theatre
    • October 23 – Aurora Theatre, Berkeley
    • October 23 – Cinnabar Theatre, Petaluma

To view any PDFs in this post, you will need Adobe Reader. Please visit the Adobe website to download the latest version for free.

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ABOUT THE INITIATIVE

In 2008, The San Francisco Foundation (TSFF) and Grants for the Arts/San Francisco Hotel Tax Fund (GFTA) embarked on a four-year funding partnership to encourage systemic and sustainable structural change in the relationships of Bay Area arts organizations to their audiences, supported by the Wallace Foundation. Community offerings during the grant period (2008-2011) included seminars, workshops, large public convenings, implementation grants, development of a regional shared mailing list, and expansion of the SFArts.org website.

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