Dance-oriented Wallace Excellence Awardees

On June 30, 2009, Kary Schulman, director of Grants for the Arts/San Francisco Hotel Tax Fund, facilitated a discussion with dance-oriented Wallace Excellence Awardees about lessons they have learned, as well as the larger issues and themes raised in their collective work. Participants learned about efforts to reach new constituents through innovative marketing outreach techniques as part of the Wallace Foundation’s Excellence Awards Program. Individual presentations from the awardees are available for download here in PDF format:

  • Alonzo King’s LINES Ballet‘s learnings about increasing diversity, audience members, and awareness about the company.
  • Oberlin Dance Collective (ODC)‘s learnings about who is participating in ODC and the cultural and behavioral attitudes of individuals living in their target zip code, 94110.
  • World Arts West‘s learnings about expanding the programming for the SanFrancisco Ethnic Dance Festival, while still keeping houses full.
  • Yerba Buena Center for the Arts‘ learnings about engaging audiences through on-site and online practices, as well as the ten things arts organizations should be doing regardless of size or budget.

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In 2008, The San Francisco Foundation (TSFF) and Grants for the Arts/San Francisco Hotel Tax Fund (GFTA) embarked on a four-year funding partnership to encourage systemic and sustainable structural change in the relationships of Bay Area arts organizations to their audiences, supported by the Wallace Foundation. Community offerings during the grant period (2008-2011) included seminars, workshops, large public convenings, implementation grants, development of a regional shared mailing list, and expansion of the website.



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