Cultural Connections and Serving New Audiences

On February 12, 2009, Cultural Connections hosted Serving New Audiences: Wallace Grantees Tell Their Stories at the Contemporary Jewish Museum in San Francisco. Attendees listened to Wallace Excellence Awardees talk about the lessons and themes learned while implementing efforts to reach new audience members through participation. Individual PDFs of presentations from the awardees are available for download here:

  • Center for Asian American Media‘s learnings about audience participation and the use of social networking tools.
  • Contemporary Jewish Museum‘s learnings about expanding and deepening family participation.
  • Fine Arts Museums of San Francisco‘s learnings about attracting new and diverse audiences.
  • San Francisco Girls Chorus‘ learnings about their audience-broadening initiatives.
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ABOUT THE INITIATIVE

In 2008, The San Francisco Foundation (TSFF) and Grants for the Arts/San Francisco Hotel Tax Fund (GFTA) embarked on a four-year funding partnership to encourage systemic and sustainable structural change in the relationships of Bay Area arts organizations to their audiences, supported by the Wallace Foundation. Community offerings during the grant period (2008-2011) included seminars, workshops, large public convenings, implementation grants, development of a regional shared mailing list, and expansion of the SFArts.org website.

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